How iVillage evolved
iVillage was not the start. In fact, it is the culmination of several initiatives the duo have undertaken in developing their web business: 'Initially, we thought our venture would be aimed at the baby boomer age group and a generation that Nancy and I had been marketing to for a long time. We understood them intuitively, besides being them as well.'
That first initiative, and one that remains part of the iVillage tapestry, was Parent Soup, a site aimed at those raising children. This reflected the women's near-obsession with perfecting a product reflective of their audience and this is without doubt a crucial factor ...
Get Internet Entrepreneurs, The now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
