Chapter 5. Jeff Bezos: Amazon: Building the net's biggest brand

Bezos on Bezos

I'm the Chief Meddler. I do all sorts of different things. I try to spend the vast majority of my time on customer experience issues, so I'm heavily involved in design meetings for new versions of the websites. I help with product development - that's where I enjoy spending my time most and actually where I do spend the majority of my time. But I help with everything. Last holiday season, we were understaffed and everybody in the company ended up working in the distribution centers - not only that but they brought their spouses along as well. So there we all ...

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