The Lycos partnership strategy
Lycos has gained significant benefits from partnerships.
Allied to its acquisition policy, like other media portals, Lycos has gained significant benefits from partnerships. These have been with both content companies and distribution groups. Recent examples of this include an agreement with IBM's Lotus, which will see the Lycos portal embedded in Lotus Notes Release 5, which could put the Black Retriever motif on some 38 million desktop PCs.
Extending the agreement further, IBM has agreed to place the Lycos start page on all new Aptiva PCs and ThinkPad mobile PCs. Packard Bell will also start to feature Lycos as its exclusive internet portal on its consumer PCs.
Other recent examples include a deal with America ...
Get Internet Entrepreneurs, The now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
