International Strategy: Context, Concepts and Implications

“Creating shareholder value in a global economy demands a well-calibrated strategy to compete and win across markets. David's insights will help leaders formulate that strategy and make the tough decisions and trade-offs necessary to successfully implement it.”

Steven A. Kandarian, Chairman, President, and Chief Executive Officer, MetLife Inc.

“David has a great ability to combine academic theory with practical business insights, which he uses to translate complex issues into simple concepts and decision tools. In this book he comprehensively covers international strategy from theory to pragmatic application in a very readable form supported by practical examples from real life.”

Nils S. Andersen, CEO, The Maersk Group

“In the avalanche of business books reaching the market today, David's International Strategy is a rarity – an informative and engaging overview of the best current research neatly interwoven with insightful accounts of leading edge management practice. Without getting bogged down in abstractions or generalizations, Collis guides the reader through an impressive range of academic findings, all the while grounding the theory in real-world examples. And while the book's title highlights its focus on strategy, it's not a view of strategy as abstract concepts or complex charts. Above all, Collis is a pragmatist who never leaves his reader understanding the ‘what’but wondering about the ‘how.’ International Strategy is a book that deserves a prominent place on ...