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International Strategy: Context, Concepts and Implications

Book Description

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY

Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

Table of Contents

  1. Acknowledgments
  2. Preface
    1. Perspective
    2. Audience
    3. Reading the Text
    4. Notes
  3. Introduction: Motivation and Definition – what is International Strategy?
    1. Challenge
    2. Motivation
    3. Critical Choices
    4. Definition of International Strategy
    5. References and Further Reading
  4. PART ONE The Context Facing Multinational Firms
    1. Chapter 1 The Ubiquity and Importance of International Competition
      1. Motivation
      2. Extent of Global Economic Interdependence
      3. Twenty-First-Century Differences
      4. Is the World Really That Integrated?
      5. Future of Globalization
      6. The “Globalization” Debate
      7. Conclusion
      8. Notes
      9. References and Further Reading
    2. Chapter 2 Why Do Firms Go International?
      1. Motivation
      2. Principles
      3. Intrinsic Competitive Advantage
      4. What is a Firm's International Advantage?
      5. Why Inside the Firm? Internalization Advantage
      6. Pragmatic Explanation
      7. Notes
      8. References and Further Reading
  5. PART TWO Conceptual Framework: What is Different about International Strategy?
    1. Chapter 3 What is Distinctively International about International Strategy?
      1. Principles
      2. Motivation
      3. Differences in International Competition
      4. Why do Borders Matter?
      5. Critical Decisions
      6. Conclusion
      7. Notes
      8. References and Further Reading
    2. Chapter 4 What is Uniquely Strategic about International Strategy?
      1. Motivation
      2. Strategic Tradeoffs
      3. Sources of International Advantage
      4. Conclusion: The Rule of Four Revisited
      5. Summary: Need for an International Strategy
      6. Notes
      7. References and Further Reading
    3. Chapter 5 Generic International Strategies
      1. Motivation
      2. Principles
      3. Generic International Strategies
      4. Implications of Generic Strategies
      5. Notes
      6. References and Further Reading
    4. Chapter 6 Choice of Generic International Strategy
      1. Principles
      2. Business System Similarity
      3. Extent of Interdependencies Among Countries
      4. Current Differences in CSAs
      5. Extent of Volatility
      6. Implications of Choice of International Strategy
      7. Notes
      8. References and Further Reading
  6. PART THREE Managerial Implications
    1. Chapter 7 What Product?
      1. Motivation
      2. Strategic Tradeoffs
      3. Principles
      4. Process
      5. The Platform Solution
      6. Product More Broadly Defined
      7. Strategic Fit
      8. Conclusion
      9. Notes
      10. References and Further Reading
    2. Chapter 8 Which Country?
      1. Motivation
      2. Strategic Tradeoffs
      3. Principles
      4. Process
      5. Summary: Strategic Fit
      6. Notes
      7. References and Further Reading
    3. Chapter 9 Where to Locate?
      1. Motivation
      2. Strategic Tradeoff
      3. Principles
      4. Process
      5. Summary: Strategic Fit
      6. Notes
      7. References and Further Reading
    4. Chapter 10 How to Organize?
      1. Motivation
      2. Strategic Tradeoff
      3. Principles
      4. Design Levers
      5. Strategic Fit/Choice
      6. Notes
      7. References and Further Reading
    5. Chapter 11 The Modern Multinational
      1. Motivation
      2. Should We All be Transnational Now?
      3. Can You Pursue More Than One International Strategy At a Time?
      4. Success in International Competition
      5. Notes
      6. References and Further Reading
  7. About The Author
  8. Index
  9. End User License Agreement