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International Journal of Online Marketing (IJOM) Volume 6, Issue 4

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • Corporate Reputation and C2C Websites: An Exploratory Approach
  • Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates
  • E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes
  • A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter