You are previewing International Journal of Online Marketing (IJOM) Volume 6, Issue 3.
O'Reilly logo
International Journal of Online Marketing (IJOM) Volume 6, Issue 3

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud
  • Does Social Media Really Help?: From Customer Involvement to New Product Success
  • User and Firm Generated Content on Online Social Media: A Review and Research Directions
  • Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?