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International Journal of Online Marketing (IJOM) Volume 6, Issue 2

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry
  • Mobile Phone Purchasing and Brand Presence on Facebook
  • Internet Adoption and International Marketing in the Jordanian Banking Sector
  • Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities
  • The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations

Table of Contents

  1. Cover
  2. Masthead
  3. Call For Articles
  4. Stakeholder Relationship Management in Online Business and Competitive Value Propositions:
    1. ABSTRACT
    2. INTRODUCTION
    3. DESIGN/METHOD/APPROACH OF THE STUDY
    4. KEY TERMS AND DEFENITIONS
    5. ONLINE BUSINESSES, STAKEHOLDER RELATIONSHIP MANAGEMENT AND COMPETITIVE ADVANTAGE THROUGH SUPERIOR VALUE PROPOSITIONS
    6. DISCUSSIONS AND IMPLICATIONS
    7. ACKNOWLEDGMENT
    8. REFERENCES
  5. Mobile Phone Purchasing and Brand Presence on Facebook
    1. ABSTRACT
    2. INTRODUCTION
    3. FANS, COMMUNITIES, AND FACEBOOK
    4. PHONE PURCHASING AND THE CONSUMER DECISION SEQUENCE
    5. METHODOLOGY
    6. FINDINGS: DECISION MAKING, PHONE PURCHASING AND FACEBOOK
    7. BRAND PRESENCE AND A TYPOLOGY OF BEHAVIOURAL SEGMENTS IN MOBILE PHONE PURCHASING
    8. CONCLUSION: ONLINE BRAND PRESENCE, CONSUMER DECISION MAKING AND FACEBOOK
    9. REFERENCES
  6. Internet Adoption and International Marketing in the Jordanian Banking Sector
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. RESEARCH METHODOLOGY
    5. FINDINGS
    6. CONCLUSION
    7. RESEARCH LIMITATIONS
    8. FUTURE RESEARCH DIRECTIONS
    9. REFERENCES
  7. Deriving Competitive Intelligence from Social Media:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. LITERATURE REVIEW
    4. 3. A FRAMEWORK OF MICROBLOG INTELLIGENCE
    5. 4. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
    6. 5. CONCLUSION
    7. REFERENCES
  8. The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. LITERATURE REVIEW
    4. 3. SOCIAL MEDIA, TWITTER AND TOURISM SERVICES
    5. 4. SUGGESTIONS AND RECOMMENDATIONS: TWITTER AS CHANNEL FOR INTERACTIVE COMMUNICATION WITH CUSTOMERS
    6. 5. FUTURE RESEARCH DIRECTIONS
    7. 6. CONCLUSION: CONCLUDING REMARKS AND RECOMMENDATIONS
    8. 7. ENDNOTE
    9. REFERENCES
  9. Call For Articles