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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 7, Issue 3

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Determinants of Attitudinal Loyalty in Retail Banking: Evidence from Nigerian
  • The Consequence of Customer Verbal Aggression: The Moderating Roles of Person-Organization Fit
  • A Study on Customer Loyalty as a Determinant for Harnessing Power Brands
  • The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online