O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 7, Issue 2

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • The Consequence of Customer Verbal Aggression-the Moderating Roles of Person-Organization Fit
  • Optimal Selection of Business Managers for Integrated Marketing Communications Companies Using AHP and GRA
  • Uses and Gratifications of Social Media in the Production of Political Information during the 2015 Egyptian Parliamentary Election
  • Value Based Differentiation in Business Relationship for Capital Products and Complex Solutions: A Conceptual Framework in Egypt