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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 7, Issue 1

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry
  • Student Participation Behaviour outside the Classroom: Does Attitude Towards the University Brand Matter?
  • An Empirical Study on Social Customer: Evidence from Social CRM