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International Journal of E-Services and Mobile Applications (IJESMA) Volume 8, Issue 4

Book Description

The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. The journal invites contributions that are both empirical and conceptual, and is open to all types of research methodologies both from academia and industry.

This issue contains the following articles:

  • The Potential of Workshops vs Blogs for User Involvement in Service Innovation
  • Online Review Site Data in Service Innovation
  • Gamification as an Enabler of Mutual Learning in Complex Health Care Systems
  • ICT-based or ICT-centric?: Embodiment and Cognition in a Service Recovery of a Web Service Encounter