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International Journal of E-Services and Mobile Applications (IJESMA) Volume 8, Issue 3

Book Description

The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. The journal invites contributions that are both empirical and conceptual, and is open to all types of research methodologies both from academia and industry.

This issue contains the following articles:

  • Why Controls Are Used in Platform Ecosystems?: An Analytic Hierarchy Process Approach to Rank Roles of Control Mechanisms in Platform Ecosystems
  • Modeling Loyalty Intention and Word-of-Mouth Behavior towards Fast Moving Technology Products (FMTP)
  • The Effect of Privacy Concerns on the Purchasing Behavior among Malaysian Smartphone Users
  • Adoption of e-Government Services: Exploring the Case of Electronic Tax Filing