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International Journal of E-Services and Mobile Applications (IJESMA) Volume 8, Issue 2

Book Description

The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. The journal invites contributions that are both empirical and conceptual, and is open to all types of research methodologies both from academia and industry.

This issue contains the following articles:

  • Modeling Place: Usage of Mobile Data Services and Applications within Different Places
  • The Impact of Media Richness on the Usage of Web 2.0 Services for Knowledge Transfer
  • Behavioural Intention to Use Mobile Entertainment Services among Bangladeshi Students
  • The Relationship between Service Quality Dimensions, Customer Satisfaction and Loyalty in Technology based Self Service Banking