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International Journal of Online Marketing (IJOM) Volume 5, Issue 4

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • The Implementation of Continuous Improvement (CI) Methodology: A Case Study of Al-Sindian Paper Mills
  • Drivers of Brand Trust in Internet Retailing: The Case of Indonesia
  • The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups
  • The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation
  • A Revisit of the Concept of Interactivity and its Dimensions