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International Journal of Online Marketing (IJOM) Volume 5, Issue 3

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb
  • Adoption of Gamified Systems: A Study on a Social Media Gamification Website
  • Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D)
  • Trust Management Issues in Social-Media Marketing
  • Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting