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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 6, Issue 4

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • A Theoretical Examination of SMEs Internationalisation in a Globalised Business Environment: An Eye on the Future
  • The Critical Soft Factors Affecting the Successful Implementation of Enterprise Resources Planning in the Egyptian Industrial Sector
  • A Literature Review on Customer Relationship Management in Banks
  • Drive Customer Experience for Relationship Management through Actionable Social CRM