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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 6, Issue 3

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Measuring Service Quality of the Muslim Friendly Hotels in England and its Impact on Behavioural Intention
  • Sustainable Improvement for United Arab Emirates' SMEs: A Proposed Approach
  • Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition
  • Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics