You are previewing International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 6, Issue 2.
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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 6, Issue 2

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Customer Management Practices: Multiple Case Studies in Stock Broking Services
  • The Use of Social Media Among Public Relations Students in the UAE
  • Exploring Consumer Empowerment in Consumption Communities Based in Social Media
  • Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency