You are previewing International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 6, Issue 1.
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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 6, Issue 1

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Factors Influencing Office-Workers' Purchase Intention though Social Media: An Empirical Study
  • Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switching Behaviour in the Mobile Phone Market: The Case of Egypt
  • Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company
  • Investigating the Relationship between Educational Quality and Students' Satisfaction: A Post Graduate Student Perspective

Table of Contents

  1. Cover
  2. Masthead
  3. Call For Articles
  4. Factors Influencing Office-Workers' Purchase Intention though Social Media:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
    4. 3. DATA COLLECTION AND METHODOLOGY
    5. 4. RESULTS
    6. 5. CONCLUSION
    7. ACKNOWLEDGMENT
    8. REFERENCES
  5. Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switching Behaviour in the Mobile Phone Market:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. LITERATURE REVIEW, CONCEPTUAL MODEL AND HYPOTHESES RELATIONSHIPS
    4. 3. RESEARCH LIMITATIONS
    5. 4. FUTURE RESEARCH WORK
    6. REFERENCES
    7. Questionnaire
  6. Antecedents and Consequences of Relationship Quality in B2B Markets:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. RELATIONSHIP VALUE
    4. 3. B2B SATISFACTION
    5. 4. B2B TRUST
    6. 5. RELATIONSHIP VALUE AND B2B TRUST
    7. 6. B2B COMMITMENT
    8. 7. RELATIONSHIP VALUE AND B2B COMMITMENT
    9. 8. B2B TRUST AND B2B COMMITMENT
    10. 9. B2B LOYALTY
    11. 10. B2B SATISFACTION AND B2B LOYALTY
    12. 11. B2B COMMITMENT AND B2B LOYALTY
    13. 12. B2B COMMITMENT AND INCREASED RE-PATRONAGE INTENTIONS
    14. 13. B2B COMMITMENT AND WORD OF MOUTH REFERALS
    15. 14. B2B COMMITMENT AND MARKETING RESEARCH SUPPORT
    16. 15. B2B COMMITMENT AND SHARING INFORMATION
    17. 16. RESEARCH QUESTIONS AND MODEL OF THE STUDY
    18. 17. RESEARCH METHODOLOGY
    19. 18. ANALYSIS AND RESULTS
    20. 19. DISCUSSION AND CONCLUSION
    21. 20. MANAGERIAL IMPLICATIONS AND RECOMMENDATIONS
    22. 21. RESEARCH LIMITATIONS
    23. 22. DIRECTION FOR FUTURE RESEARCH
    24. REFERENCES
  7. Investigating the Relationship between Educational Quality and Students' Satisfaction:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. RESEARCH OBJECTIVES
    4. 3. RESEARCH IMPORTANCE
    5. 4. LITERATURE REVIEW
    6. 5. CONFIGURATION OF THE RESEARCH MODEL
    7. 6. RESEARCH HYPOTHESES
    8. 7. METHODOLOGY
    9. 8. RESULTS AND FINDINGS
    10. 9. DISCUSSION
    11. 10. RESEARCH RECOMMENDATIONS
    12. 11. RESEARCH LIMITATIONS
    13. 12. SUGGESTED POINTS FOR FUTURE RESEARCH
    14. REFERENCES
    15. ENDNOTES
    16. First part: My faculty
    17. Section 1
    18. Section 2
    19. Section 3
    20. Section 4
    21. Section 5
    22. Second part: My Faculty
    23. Third part: My Faculty
    24. Fourth Part: Regarding My Current Faculty
    25. Fifth Part: Personal Data
  8. Call For Articles