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International Journal of E-Services and Mobile Applications (IJESMA) Volume 7, Issue 3

Book Description

The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. The journal invites contributions that are both empirical and conceptual, and is open to all types of research methodologies both from academia and industry.

This issue contains the following articles:

  • Mobile Service Capabilities: Evidence from a Ghanaian Mobile Service Provider
  • Mobile Banking Adoption in the United States: A Structural Equation Modeling Analysis
  • Identifying the Contemporary Status of E-Service Sustainability Research
  • What We Know and Do Not Know About Mobile App Usage and Stickiness: A Research Agenda