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International Journal of Online Marketing (IJOM) Volume 4, Issue 4

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing
  • Immersion and Perceived Value: The Strategic Variables For Commercial Websites
  • E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia
  • From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool