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International Journal of Online Marketing (IJOM) Volume 4, Issue 3

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage of the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising
  • A Cloud Computing Model for Efficient Marketing Planning in Tourism
  • The Visual-Cognitive Model for Internet Advertising in Online Market Places
  • Measuring Consumer Motivations to Share Rumors: Scale Development
  • Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach