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International Journal of Online Marketing (IJOM) Volume 4, Issue 2

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage of the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas
  • E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector
  • Response Order Effects in Online Surveys: An Empirical Investigation
  • Ethics in Behavioural Targeting: Mapping Consumers Perceptions
  • Importance of Web Based Tools for Promotion of Movies: A Survey on Indian Movie Production Houses