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International Journal of Online Marketing (IJOM) Volume 4, Issue 1

Book Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage of the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

This issue contains the following articles:

  • Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online
  • The Impact of Trust on Virtual Team Effectiveness
  • Online Advertising Intermediary: How Online Advertising Works?
  • A Study of Online Co-Creation Strategies of Starbucks Using Netnography
  • Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector