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International Journal of Innovation in the Digital Economy (IJIDE) Volume 5, Issue 4

Book Description

The International Journal of Innovation in the Digital Economy (IJIDE) provides information in new theoretical and practical approaches about digital economy. For this purpose, the journal provides information that contributes to increasing people's awareness on what the digital economy is and what competitive advantages provide the information, the information technology, and the innovation as main resources. Emphasis is placed on the journal articles that have informative and educative linking theory with practice based on interdisciplinary approach: technical, economical, sociological, and psychological, as well as others.

This issue contains the following articles:

  • Advertisements on the Internet: Ethics, Involvement and Product Type
  • Which E-Lifestyle Avoids Internet Advertising More?
  • Internet Usage, Motives and Advertisements: Empirical Evidences from Iran
  • Digital Marketing Analytics: The Web Dynamics of Inside Blackberry Blog
  • The Effectiveness of Website Quality and SEMs' Successful in Iran