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International Journal of E-Services and Mobile Applications (IJESMA) Volume 6, Issue 3

Book Description

The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. The journal invites contributions that are both empirical and conceptual, and is open to all types of research methodologies both from academia and industry.

This issue contains the following articles:

  • Gender Differences in Advanced Mobile Services Acceptance: M-Location and M-Social Media
  • The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage
  • Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review
  • Digital Entrepreneurship in a Traditional Production Firm: A Longitudinal Case Study