You are previewing International Journal of E-Business Research (IJEBR) Volume 10, Issue 4.
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International Journal of E-Business Research (IJEBR) Volume 10, Issue 4

Book Description

The emergence of electronic business is one of the most profound changes that revolutionized the process of buying, selling, and exchanging products and services over the Internet. Organizations and customers have access to vast amounts of data, information, and services that are not limited in time or space. There is a growing demand in electronic business research that will provide insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business.

This issue contains the following articles:

  • Reasons for Avatar Gender Swapping by Online Game Players: A Qualitative Interview-Based Study
  • Perceived Risk and Online Shopping Intention: A Study Across Gender and Product Type
  • Potentials and Perils of E-Business in China
  • Consumer Confusion in Mobile Application Buying: The Moderating Role of Need for Cognition