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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 5, Issue 4

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
  • To Be Or Not To Be Visible In Company-Managed Virtual Communities?
  • The Relationship Between Customer Demographics and Brand Loyalty in the Indian Telecom Sector: An Empirical Study
  • Workplace Perceptions and Workplace Incivility in Egypt: The Mediating Role of Organizational Cynicism