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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 5, Issue 3

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • A Study to Explore Relationships Between Customer Demographics and Brand Loyalty in The Indian Telecom Sector
  • Research Practices in Public Relations Organizations in the United Arab Emirates
  • Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services: CS VIA SQD
  • The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions: An Empirical Investigation In The Mobile Sector
  • Analyzing the Influence of Customer Relationship Management on Firm Performance: A Study of Hotel Industry in India