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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 5, Issue 2

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship
  • The Identity Salience and Emotional Attachment Strategies in Alumni-University Relationships
  • An Outsourcing Decision Model Based on AHP and Sensitive Analysis for Distribution Marketing Companies
  • Highlighting Visibility and Benevolence to Harvest Good Relationships with Company-Managed Virtual Communities: A Netnographic Study