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International Journal of Customer Relationship Marketing and Management (IJCRMM) Volume 5, Issue 1

Book Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

This issue contains the following articles:

  • Exploring the Influence of a Salesperson's Selling Approach on Buyer-Seller Relationship Outcomes
  • ICT and Economic Growth: Evidence from Twelve MENA Economies
  • The Relationship Between Islamic Religion and Ethical Leadership: The Case of Kuwaiti Private Sector
  • Exploring the Relationship Between Mode of Operation and Performance of Support Teams in Telecommunication Companies
  • An Analytical Study of the Facebook Content Management Strategies of Dominos India