You are previewing International Journal of Applied Behavioral Economics (IJABE) Volume 3, Issue 4.
O'Reilly logo
International Journal of Applied Behavioral Economics (IJABE) Volume 3, Issue 4

Book Description

The scope of the International Journal of Applied Behavioral Economics encompasses how preferences, attitude, and behavioral issues influence economic agents involved in business and organizations. Special attention is given to the impact that globalization and digitalization have on businesses and organizations from a behavioral point of view. An interdisciplinary approach is required, as economics, psychology, sociology, and anthropology are domains that contribute to understanding complex economic behavior, its triggers, and its practical implications. The journal encourages practice-oriented research papers from academics and reflective papers from practitioners, as well as case studies. Both quantitative and qualitative research papers are welcomed, as well as research that uses innovative methodologies to explore new insights in the field and theory.

This issue contains the following articles:

  • The Relevance of Visual Merchandising for Online Retailers
  • Multichannel Retailing and Consumer Behaviour: Strategy Design and Implementation
  • Building a Relationship with Ethnic Consumers: From the Exotic to the Ethnic Assortment
  • In-Store Communication to Improve the Customer Experience

Table of Contents

  1. Special Issue on Retailer Offer and Consumer Behavior
    1. THREE NEW PARADIGMS FOR RETAILING
    2. THE RESPONSIVE STRATEGIES OF RETAILERS FACING TECHNOLOGICAL AND CULTURAL CHANGES
    3. REFERENCES
  2. Cover
  3. Masthead
  4. Call For Articles
  5. The Relevance of Visual Merchandising for Online Retailers
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. BACKGROUND
    4. 3. CLUSTER ANALYSIS BASED ON VISUAL MERCHANDISING VARIABLES
    5. 4. THE POPULARITY AND ATTRACTIVENESS OF THE WEB SITE
    6. 5. THE ATTRACTIVENESS AND POPULARITY OF THE CLUSTERS
    7. 6. CONCLUSION, MANAGERIAL IMPLICATIONS AND FUTURE RESEARCH DIRECTIONS
    8. REFERENCES
  6. Multichannel Retailing and Consumer Behaviour:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. EMERGENCE OF MULTICHANNEL RETAILING
    4. 3. TASK ONE: ANALYSE CUSTOMERS. MULTICHANNEL CONSUMER BEHAVIOR
    5. 4. TASK TWO: DEVELOP A MULTICHANNEL STRATEGY
    6. 5. TASK THREE: DESIGN RETAIL CHANNELS
    7. 6. TASK FOUR: IMPLEMENT A MULTICHANNEL STRATEGY
    8. 7. TASK FIVE: EVALUATE. ASSESS THE CUSTOMER RESPONSE TO A MULTICHANNEL STRATEGY
    9. 8. FUTURE RESEARCH DIRECTIONS
    10. 9. CONCLUSION
    11. REFERENCES
  7. Building a Relationship with Ethnic Consumers:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. LITERATURE REVIEW
    4. 3. FROM THE EXOTIC TO THE ETHNIC ASSORTMENT: A CASE STUDY
    5. 4. DISCUSSION
    6. 5. FUTURE RESEARCH DIRECTIONS
    7. 6. CONCLUSION
    8. REFERENCES
  8. In-Store Communication to Improve the Customer Experience
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. BACKGROUND
    4. 3. RESEARCH AIM AND METHODOLOGY
    5. 4. IN-STORE COMMUNICATION IN THE PHARMACEUTICAL CONTEXT
    6. 5. CONCLUSION
    7. 6. MAIN IMPLICATIONS, LIMITATIONS AND FURTHER RESEARCH
    8. REFERENCES
  9. Call For Articles