Chapter 17

 

1. Theodore Levitt, “The Globalisation of Markets”, Harvard Business Review 61 (3) (1983): 92–102.

2. Information Note to the Press (Press Release No. 5/2011), Telecom Regulatory Authority of India, New Delhi, 25 January 2011, available at http://www.trai.gov.in, last accessed on 9 September 2011.

3. “The Secret Behind BMW's Success in India”, available at http://www.rediff.com/business/slide-show/slide-show-1-auto-secret-behind-bmw-success-in-india/20110118.htm, last accessed on 28 January 2011.

4. “Made for India: Succeeding in a Market Where One Size Won't Fit All”, India Knowledge@Wharton, available at http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4358, last accessed on 25 January 2011.

5. “Railway Stations ...

Get International Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.