6
Strategizing Foreign Entry
LEARNING OBJECTIVES
After going through this chapter, you should be able to:
Identify the motives of firm internationalization
Describe the distinguishing features of trade-related, contractual, and investment-related entry modes
Distinguish between foreign direct investment (FDI) and foreign portfolio investment (FPI)
Ranbaxy's Globalization Strategy
Ranbaxy Laboratories Limited, one of India's largest pharmaceutical companies, is an integrated, research-based TNC producing a wide range of high-quality affordable generic medicines. It was incorporated in 1961 and went public in 1973. The company is ranked amongst the top ten global generic companies and has a presence in 23 of the top 25 pharmaceutical ...
Get International Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
