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International Business Basics by Scott L. Girard

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Managing at a Distance

Distance can be physical or cultural, or both. It paysto be conscious of the impact of distancewhen you manage across borders.

AMONG THE MANY FASCINATING CHALLENGES you may face when doing international business is how you manage others who are somewhere else, perhaps someplace very different from where you are. A little forethought can prevent expensive missteps and save money, while getting the most from the people you work with.

Let’s suppose you’ve gotten up to speed with the culture (if not the language) of the people you manage long-distance, whether via reading, visiting or living for a while in the target market. You may have local people working for you. Or perhaps you’ve dispatched an employee to work abroad. ...

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