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International Business Basics by Scott L. Girard

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Networking and Other Informal Resources

The most powerful tool in business also costs verylittle. Using it effectively and consistently will delivertremendous results.

EVEN IF YOU HAVE USED IT TO FIND A JOB, build your local sales, or deliver much-needed information in the past, you might not think business networking can work for your international business development. But in fact, it can be the cornerstone for building your business abroad.

Business networking is basically building your business through others. It offers you an efficient, low-cost outreach system for developing business referrals, sales opportunities, industry contacts, and a steady customer base. If instead you are a buyer of goods or services abroad, it can give you industry ...

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