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International Business Basics by Scott L. Girard

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What Model Works for Me?

Do-it-yourself solutions are not always the smartest.

WHEN EXPANDING INTO INTERNATIONAL MARKETS, often it’s difficult to know which types of relationships or business models even exist abroad, much less what types are best for you and your organization.

Some entrepreneurs just assume that if you are entering a new market you must make the necessary time and capital investments to set up infrastructure, hire employees, research local regulations and perform the necessary steps and filings to make it legal for you to do business. However, there are many other ways to get your product or services into international markets.

Don’t make it harder than it has to be

As we’ve been seeing, the first step in this process is to ...

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