International Business: An Asia Pacific Perspective, Second Edition

11. Managing a Multinational Enterprise

The management of a multinational enterprise is a challenging task at any stage of its internationalization process. At the early stages, many of the challenges extend from coping with what can be rapid growth into new and diverse markets. At later stages, many of the challenges come from organizing diverse sets of activities across a large number of markets.

The growth of a multinational firm is stimulated by a number of pressures for globalization. Advances in telecommunications and transportation technology, declining barriers to trade between national markets, the internationalization of markets for capital and consumer goods, and the emergence of competitors from all parts of the globe each push a ...