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International Business, 8th Edition by Michael H. Moffett, Iikka A. Ronkainen, Michael Czinkota

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CHAPTER 18

Human Resource Management*

CHAPTER CONTENTS & LEARNING OBJECTIVES

MANAGING MANAGERS

1. To assess the effects of culture on managers and management policies

SOURCES FOR MANAGEMENT RECRUITMENT

2. To examine the sources, qualifications, and compensation of international managers

MANAGING LABOR PERSONNEL

3. To illustrate the different roles of labor in international markets, especially that of labor participation in management

The New Global Executive

In today's economic environment of globalization and rapid product innovation, companies are beginning to focus on their human capital as a means of gaining a competitive advantage. Large multinationals, such as ThyssenKrupp and the Wachovia Corporation, as well as small start-ups, like India's Satyam Computer Services, are searching for creative new ways to attract and retain top talent. They are experimenting with advertising campaigns, training, and un-orthodox incentive packages. In the absence of generally accepted standards of “what works” in the field of human resources (HR) management, companies are testing out a variety of strategies. There is an increasing urgency to get it right, considering that some of the most pressing global business challenges of the day are directly related to issues of human capital.

There are two potential problem areas that companies need to address. However, if they are successful in the development of new and effective HR management strategies, both of these challenges could prove to be ...

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