THE ROLE OF MANAGEMENT
MOTIVATIONS TO GO ABROAD
STRATEGIC EFFECTS OF GOING INTERNATIONAL
ENTRY AND DEVELOPMENT STRATEGIES
A COMPREHENSIVE VIEW OF INTERNATIONAL EXPANSION
In 2005, two former co-workers—Sab Jhooti and Robin Parker—tried to start their own business, streaming home closed-circuit television (CCTV) footage. It did not do well. However, in the process of researching this venture, the partners developed the idea of marketing helmets with built-in cameras for adventure sport enthusiasts. It turned out to be extremely profitable.
Jhooti and Parker established their new company, Action Cameras, in January 2006. A month later, it had already gone international. This caught the newly minted entrepreneurs by surprise. ...