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International Business, 8th Edition by Michael H. Moffett, Iikka A. Ronkainen, Michael Czinkota

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CHAPTER 13

Entry and Expansion

CHAPTER CONTENTS & LEARNING OBJECTIVES

THE ROLE OF MANAGEMENT

1. To learn how firms gradually progress through an internationalization process

MOTIVATIONS TO GO ABROAD

2. To understand the strategic effects of internationalization on the firm

STRATEGIC EFFECTS OF GOING INTERNATIONAL

3. To study the various modes of entering international markets

ENTRY AND DEVELOPMENT STRATEGIES

4. To understand the role and functions of international intermediaries

INTERNATIONAL INTERMEDIARIES

5. To learn about the opportunities and challenges of cooperative market development

LOCAL PRESENCE

6. To understand how firms can overcome market barriers by either building competitive capabilities abroad from scratch or acquiring them from local owners.

A COMPREHENSIVE VIEW OF INTERNATIONAL EXPANSION

7. To observe a model linking managerial commitment, international expansion and corporate concerns

An Accidental Exporter

In 2005, two former co-workers—Sab Jhooti and Robin Parker—tried to start their own business, streaming home closed-circuit television (CCTV) footage. It did not do well. However, in the process of researching this venture, the partners developed the idea of marketing helmets with built-in cameras for adventure sport enthusiasts. It turned out to be extremely profitable.

Jhooti and Parker established their new company, Action Cameras, in January 2006. A month later, it had already gone international. This caught the newly minted entrepreneurs by surprise. ...

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