THE STRATEGIC PLANNING PROCESS
Global markets for everything from banks to beer have witnessed major consolidations in the last five years. Companies are playing the global game by being in all major, and even minor, markets of the world to gain competitive advantage. They are doing so by acquiring local players and by consolidating their own businesses to focus on key opportunities for growth, realizing efficiencies at the same time.
The food and beverage industry is one of the most competitive businesses in the world, with about ten large companies fighting it out for global advantage. Every year brings news of new acquisitions, divestitures, mergers, and strategic partnerships. For example, in 2008, Unilever entered a partnership with PepsiCo for marketing and distribution of Lipton tea products internationally. In 2009, Kraft announced its intention to ...