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International Business, 8th Edition by Michael H. Moffett, Iikka A. Ronkainen, Michael Czinkota

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CHAPTER 5

Culture

CHAPTER CONTENTS & LEARNING OBJECTIVES

CULTURE DEFINED

1. To define and demonstrate the effect of culture's various dimensions on business

THE ELEMENTS OF CULTURE

2. To examine ways in which cultural knowledge can be acquired and individuals and organizations prepared for cross-cultural interaction

SOURCES OF CULTURAL KNOWLEDGE

3. To illustrate ways in which cultural risk poses a challenge to the effective conduct of business communications and transactions

CULTURAL ANALYSIS

4. To suggest ways in which businesses act as change agents in the diverse cultural environments in which they operate

THE TRAINING CHALLENGE

5. To evaluate the ways in which training programs assist international managers to develop the international business skills of their employees

MAKING CULTURE WORK FOR BUSINESS SUCCESS

6. Analyzes the strategies corporations can take to work with cultural differences in order to expand their businesses internationally

Crossing Cultures: Balancing the Global with the Local

The dominance of U.S. cultural exports is felt everywhere. Of the 50 worldwide highest-grossing films of 2009, all but ten were U.S. productions. Avatar, which came in first, has grossed $2,546 million worldwide ($707 million domestic and $1,839 million international) since its international release and has been the top earner of the time period in diverse markets, such as Lithuania ($1,358,650), Argentina ($12,835,979), and Mexico ($42,509,172). Given the marketing power of Hollywood, ...

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