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International Business, 8th Edition by Michael H. Moffett, Iikka A. Ronkainen, Michael Czinkota

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CHAPTER 1

The International Business Imperative

CHAPTER CONTENTS & LEARNING OBJECTIVES

THE NEED FOR INTERNATIONAL BUSINESS

1. To understand the history and impact of international business

A DEFINITION OF INTERNATIONAL BUSINESS

2. To learn the definition of international business

A BRIEF HISTORY

3. To recognize the growth of global linkages today

GLOBAL LINKS TODAY

4. To understand the U.S. position in world trade and the impact international business has on the United States

THE CURRENT U.S. INTERNATIONAL TRADE POSITION

5. To appreciate the opportunities and challenges offered by international business

THE STRUCTURE OF THE BOOK

6. To identify the relationship between the text's structure and the theoretical, political, and strategic aspects of international business

APPENDIX: GEOGRAPHIC PERSPECTIVES ON INTERNATIONAL BUSINESS

New Challenges for International Business Managers

The financial crisis and economic recession late in the first decade of the third millennium raised questions about the long-term viability of globalization of business and its shape in the future. Some have challenged the viability of capitalism in an internationally interconnected world. Others dispute whether the current ethical underpinnings of business are suitable in light of the global challenges that are before us.

The times are challenging: big companies depend on governments to rescue them from their unmanageable debt; firms and individuals have criminally defrauded investors; traders speculating ...

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