International Business, 3rd Edition

Preface to the Third Edition

The third edition takes into account the changes in the international business environment and strategy taking place during past four or five years. An elaborate discussion of some of the themes makes the text still more meaningful. Some of the important features of this edition are as follows.

• It incorporates the basic concept and process of globalisation.
• Strategic alliance has been explained exclusively in a new mould.
• The theory of trade envelops the theory of intra-industry trade and the theory behind out-sourcing.
• The inward- and outward-oriented policies of international trade are explained in a wider perspective.
• The discussion on trade barriers is greatly elaborated.
• The trade-creating and trade-diverting ...