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INTERNATIONAL ORGANIZATION STRUCTURE AND DESIGN
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
- Understand the evolution of organizational structures for a globalizing firm
- Enumerate the basic characteristics of a global product structure, a global area structure, a matrix structure, and a transnational network structure
- List the determinants of a firm’s choice of organizational structure
A CENTURY OF CHANGE
ITC Limited was founded in 1910 as the Imperial Tobacco Company of India, a British-owned firm. The past century has witnessed its evolution from being a single-product company to one of the largest multi-business corporate enterprises in India, with a turnover of around USD 6 billion. Its diversified business ...
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