1
FUNDAMENTALS OF INTERNATIONAL BUSINESS
LEARNING OBJECTIVES
The basic objective of this chapter is to introduce the fundamental concepts of globalization and international business. After reading this chapter, you should be able to:
- Understand the fundamental concepts and features of globalization
- Comprehend the evolution and growth of international business
- Distinguish between domestic and international business
- Analyse the different modes of entry into international business
A MINI JAPAN IN NEEMRANA
Hotel Hirohama is a typical Japanese hotel with minimalist furniture, a Japanese restaurant called Kuuraku complete with a Japanese chef and imported Japanese ingredients and televisions which offer three Japanese channels. So what’s unusual ...
Get International Business, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
