Case Study 2
Aydlotte & Cartwright Inc.:reward and recognize youremployees
Aydlotte & Cartwright Inc., USA, is an agency providing advertising, marketing and public relations services to the healthcare industry, founded by William Aydlotte, who handles the creative side, and Jeane Cartwright, who manages the business and customer service side. From personal investments of $8000 from both partners, it quickly developed into a multi-million dollar business specializing in services for the healthcare industry.
On the first day of each month, every employee at Aydlotte & Cartwright receives a $10 allowance for the soft-drink machine. Despite the obvious cost, the company finds that the return on investment in terms of employee satisfaction is ...
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