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Internal Marketing by Mohammed Rafiq, Pervaiz K. Ahmed

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chapter eight

Knowledge management,learning and internalmarketing

Introduction

More than a decade ago, Peter F. Drucker foretold the coming of the age of the knowledge worker. Workers, in this age, were the critical capital. Whereas machines stay in the factory floor, knowledge goes with the person. The knowledge era began in the 1970s with the advent of IT. It took shape with the birth of personal computers. This technological revolution has given rise to more changes in management practice than any other previous period. With each passing generation, computers have become more powerful, making information storage, processing and transfer widely available. The knowledge economy has made information, and the knowledge of how to use it, more ...

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