Contents
Section I Internal Marketing Theory
Chapter 1 What is internal marketing?
Chapter 2 Models of internal marketing: how internal marketing works
Chapter 3 The tools of internal marketing
Chapter 4 Internal marketing and human resource management
Chapter 5 A framework for empowering employees
Section II Internal Marketing Applications
Chapter 6 Total quality management (TQM) and internal marketing
Chapter 7 Innovation and internal marketing
Chapter 8 Knowledge management, learning and internal marketing
Section III Internal Marketing Case Studies
Case Study 1 Atlantic Richfield Company: using internal marketing to implement ...
Get Internal Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.